Iced!: The Illusionary Treatment Option

Gary Reinl brings America in from the cold and tells the unexpectedly entertaining story of how the world's cold-hearted love affair with ice began, why it is based on nothing more than the largest instance of "physiological hearsay" in human history, the folly of the ice gurus' gospel, and how he helped usher in the end of the "ice age" in professional athletics. From professional athletic training rooms to outpatient physical therapy clinics, Gary has talked with literally thousands of different doctors, trainers, therapists, and athletes during his uniquely diverse experiences over the past forty years. During that time, he has witnessed the rise (and now fall) of icing from both the bird's eye, as well as street-view, levels, and his accounts - coupled with his telling of how this all happened without any peer-reviewed evidence and his explanation of the physiological facts and related peer-reviewed scientific studies - are both groundbreaking and alarming. No longer content to keep this information contained within pro training rooms as millions of people every year unwittingly damage and slow their body's recovery process with ice, Gary explains the critical role that inflammation plays, why it is different than swelling, and how to achieve the actual goal of accelerated waste removal -- Back cover