Understanding Digital Marketing: Marketing Strategies for Engaging the Digital GenerationKogan Page Publishers, 3. mar. 2012 - 288 strani Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
Vsebina
01 Going digital the evolution of marketing | 1 |
02 Strategic thinking | 18 |
03 Your window to the digital world | 36 |
04 The search for success | 60 |
05 Website intelligence and return on investment | 96 |
06 Email marketing | 125 |
07 Social media and online consumer engagement | 151 |
08 Online PR and reputation management | 175 |
09 Affiliate marketing and strategic partnerships | 198 |
10 Your marketing in your prospects pocket | 213 |
11 Whats next? | 243 |
Glossary | 265 |
276 | |
Druge izdaje - Prikaži vse
Understanding Digital Marketing: Marketing Strategies for Engaging the ... Damian Ryan,Calvin Jones Prikaz kratkega opisa - 2009 |
Understanding Digital Marketing: Marketing Strategies for Engaging the ... Damian Ryan,Calvin Jones Predogled ni na voljo - 2012 |
Understanding Digital Marketing: Marketing Strategies for Engaging the ... Damian Ryan,Calvin Jones Predogled ni na voljo - 2012 |
Pogosti izrazi in povedi
action active advertising affiliate allow analytics audience become better blog brand build campaign cent channels chapter choose connect consumers continue conversion create customers deliver devices digital marketing e-mail effective engage example experience find first give going Google hosting important increase industry interested it’s keywords leading look manage means measure million mobile offer opportunity optimization organic potential promote publishers ranking reach relevant search engines share simple social media standards strategy success sure things track traffic understand users visitors writing