JUST LOOK AT THAT! WHERE CAN YOU FIND A MORE IDEAL HOME SETTING? NOTE THE ORCHARD BLOOM IN THE FOREGROUND, AND THE VINEYARD ON THE DISTANT HILLSIDE, AND THE TIMBER-CLAD MOUNTAINS. tain, astronomers may be made happy, while varied attractions may be found at Mt. Lowe, Mt. Tamalpais, Mt. Wilson, Mt. Howell, and hundreds of other skyscraping summits. Concerning society and education and the general outlook here, note these words of President David Starr Jordan, of Stanford University: Higher "With all this, the social life is, in its essentials, that Society and of the rest of the United States, for the same blood flows Education. in the veins of those whose influence dominates it. Under all its deviations and variations lies the old Puritan conscience, which is still the backbone of the civilization of the republic. Life in California is a little fresher, a little freer, a good deal richer, in its physical aspects, and for these reasons, more intensely and characteristically American. With, perhaps, ninety-five per cent of identity there is five per cent of divergence, and this five per cent I have emphasized even to exaggeration. We know our friends by their slight differences in feature or expression, not by their common humanity. Much of this divergence is already fading away. Scenery and climate remain, but there is less elbow-room, and the unearned increment is disappearing. That which is solid will endure; the rest will vanish. The forces that ally us to the East are growing stronger every year with the immigration of men with new ideas. The vigorous growth of the two universities in California insures the elevation as well as the retention of these ideas. Through their influence California will contribute Development a generous share to the social development of the East, Universities. and be a giver as well as a receiver. To-day the pressure of higher education is greater to the square mile, if we may use such an expression, than anywhere else in our country. In no other State is the path from the farmhouse to the college so well trodden as here. It requires no prophet to forecast that educational pre-eminence is already assured. But however close the alliance with Eastern culture, to the last certain traits will persist. "California is the most cosmopolitan of all the States. of the Union, and such she will remain. Whatever the of the The Need of fates may bring, her people will be tolerant, hopeful and adequate, sure of themselves, masters of the present, fearless of the future." Contrast the population of California with the popuTo-day. lation of the snug commonwealth of Massachusetts. Bear in mind the possibilities of land fertility, of growing cities, and some of the many causes that develop a growing State and see that California to-day has room for double and treble its present population, room for millions more to live and thrive in climatic comfort. California to-day needs men and women, needs them in the cities as well as in the country, in the fruit orchards, hop fields, grain fields, and mines; has need for laboring men, for men of trades, for men of small capital. Idlers are not wanted, nor men who think the world owes them a living, or believe they can pick gold from the streets in this land of gold. There is gold in the soil, and on top of the soil, but it can be had only by persistent labor. There is certain success here and a mild climate and a broad outlook, and young and old of whatever place or class, desirous of a better condition or of greater things in life, are urged to read of California and consider the advantages that residence offers. In this book all lines. of industries and of social life conditions cannot be touched upon in detail. Reference to the index, to pages of statistics and to miscellaneous published volumes cannot but prove helpful to all those desiring more detailed information. Information for the Asking. In San Francisco the publishers of this volume-The California Promotion Committee-maintain headquarters with well-informed assistants whose duty it is to give information concerning the State to all applicants. If there are questions unanswered in this book-and inevitably there are many-write to the California Promotion Committee at the address given elsewhere and a prompt reply and as definite information as it is possible to secure is assured the correspondent. This committee has no lands to sell and no cause to advocate beyond the settlement of California. ' |