...But MR. JUSTICE BLACKMUN'S opinion for the Court in Virginia Pharmacy makes it clear: "There is ... an alternative to this highly paternalistic approach....alternative is to assume that this information is not hi itself harmful, that people will perceive their own best interests if only they are well enough...

...price advertising was based upon a "strong interest in the free flow of information." 75/ Or again, "people will perceive their own best interests if only they are well enough informed, and... the best means to that end is to open the channels of communication rather than to close them. " 76/...

...an approach which permits the free flow of truthful information. The Court observed that consumers will "perceive their own best interests if only they are well enough informed." Thus, implicit in the Court's holding that the Virginia statute violated the consumers' right to receive...

...price advertising was based upon a "strong interest in the free flow of information." 745 / Or again, "people will perceive their own best interests if only they are well enough informed, and... the best means to that end is to open the channels of communication rather than to close them." 746...

...price advertising was based upon a "strong interest in the free flow of information." 745 / Or again, "people will perceive their own best interests if only they are well enough informed, and... the best means to that end is to open the channels of communication rather than to close them." 746...

...of the "highly paternalistic' view that government has complete power to regulate commercial speech. "People will perceive their own best interests if only they are well enough informed, and. . . the best means to that end is to open the channels of communication rather than to close them."...

...paternalistic" view that government has complete power to suppress or regulate commercial speech. "fP]eople will perceive their own best interests if only they are well enough informed, and ... the best means to that end is to open the channels of communication, rather than to close them....

...paternalistic1 view that government has complete power to suppress or regulate commercial speech. ' [PJeople will perceive their own best interests if only they are well enough informed . and . . . the best means to that end is to open the channels of communication, rather than close them '...

..."highly paternalistic" view that government has complete power to suppress or regulate commercial speech. "(P]eople will perceive their own best interests if only they are well enough informed, and . . . the best means to that end is to open the channels of communication rather than to close them...

...paternalistic" view that government has complete power to suppress or regulate commercial speech. '^PJeople will perceive their own best interests if only they are well enough informed, and ... the best means to that end is to open the channels of communication rather than U> close them ....