Basics Design 08: Design Thinking

Sprednja platnica
AVA Publishing, 11. jan. 2010 - 200 strani
Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts used by designers in order to start the process that leads to a finished piece of work. This focus on ideas and methods favours a useable approach to design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualisations. Basics Design: Design Thinking teaches the generation of ideas as a practical skill, vital to the creation of successful design.
 

Izbrane strani

Vsebina

Introduction
5
How to get the most out of this book
7
Stages of thinking
9
Research
33
Idea generation
47
Refinement
81
Prototyping
133
Implementation
151
Glossary
175
Conclusion
187
Acknowledgements
189
Contacts
191
Working with ethics
192
Back Cover
200
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O avtorju (2010)

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging.He currently teaches the Graphic Design BA at the University of Brighton. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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