Corporate Responsibility and Digital Communities: An International Perspective towards Sustainability

Sprednja platnica
Georgiana Grigore, Alin Stancu, David McQueen
Springer, 27. nov. 2017 - 278 strani

This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners.

 

Izbrane strani

Vsebina

Corporate Responsibility and Digital Communities An Introduction
1
Corporate Responsibility and Digital Communities
8
Corporate Responsibility Activities and Social Media
96
Corporate Responsibility in the Digital Economy Global Challenges
185
Concluding Thoughts
271
Index
275
Avtorske pravice

Druge izdaje - Prikaži vse

Corporate Responsibility and Digital Communities: An International ...
Georgiana Grigore,Alin Stancu,David McQueen
Predogled ni na voljo - 2018
Corporate Responsibility and Digital Communities: An International ...
Georgiana Grigore,Alin Stancu,David McQueen
Predogled ni na voljo - 2019

Pogosti izrazi in povedi

act4Greece activists Agenda approach Bank behavior Bournemouth University branding Business Ethics caelusgreenroom charity-related social media city’s companies company’s concept consumers Corporate Governance Corporate Responsibility Corporate Social Responsibility countries crowdfunding platform Crowdsourcing CSR activities CSR communication CSR practices CSR program CSR-related Tweets cultural Dakota Access Pipeline DAPL dialogue Digital Communities digital technologies discussion donations economic Energy Transfer Partners engagement environment environmental explore extrinsic Facebook funding global Grigore groups hashtag impact implementation innovation institutions interactive Internet intrinsic CSR issues Journal of Business Khaadi licensing effect Management Marketing motivations Native American Nestlé non-conformist online communities organizational organizations Pakistan participants PepsiCo percent positive projects promote relationship Report Responsibility and Digital role SDGs sector shared slacktivism slacktivist social media campaigns society stakeholders Sustainable Development Sustainable Development Goals tax avoidance practices Thessaloniki Thessaloniki 2012 tion triple bottom line Tweets Twitter University users virtual Virtual Community

O avtorju (2017)

Georgiana Grigore is a Lecturer in Marketing at Henley Business School, UK. She is an active researcher, focusing on corporate social responsibility, business ethics and marketing, including changes that result from digital media. In 2012, she co-founded an annual international conference, ‘Social Responsibility, Ethics and Sustainable Business’.

Alin Stancu is Associate Professor of Corporate Social Responsibility and Public Relations at Bucharest University of Economic Studies, Romania. His current research interests include business ethics, corporate social responsibility and marketing-management. He is involved in several national funded research projects, and has published numerous articles and papers on corporate social responsibility. He is the co-founder of The International Conference ‘Social Responsibility, Ethics and Sustainable Business’.

David McQueen is a researcher, author and lecturer in the Faculty of Media and Communication at Bournemouth University, UK. His research interest include broad questions of media, power and politics; critical perspectives on PR and the media; lobbying; government and party political PR; CSR and ‘greenwashing’.

Bibliografski podatki

NaslovCorporate Responsibility and Digital Communities: An International Perspective towards Sustainability
Palgrave Studies in Governance, Leadership and Responsibility
UrednikiGeorgiana Grigore, Alin Stancu, David McQueen
ZaložnikSpringer, 2017
ISBN3319634801, 9783319634807
Dolžina278 strani
  
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