The Routledge Companion to European Business

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Gabriele Suder, Monica Riviere, Johan Lindeque
Routledge, 18. jul. 2018 - 386 strani
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International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that shows specific patterns of highly advanced market integration, European Business is a subject in its own right and with its own research momentum. In particular, firms view Europe as a challenging, mostly – yet not entirely- mature market location that is subject to complexities that help reveal strategic corporate strengths and weaknesses. Europe represents a location that undergoes frequent and rapid change due to its geo-economic and geopolitical position

This comprehensive reference volume brings together a global team of contibutors to analyze and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives from key disciplines, the book covers a range of vital themes such as culture, entrepreneurship, identity, human rights and climate change. The selection of authors reflects the international scope of this book, and is drawn from institutions located in 17 countries across Europe.

A unique resource, this book covers a region undergoing significant geoeconomic and geopolitical change, and provides a comprehensive guide to research students and scholars of business and the social sciences.

 

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Vsebina

List of figures
Acknowledgements
A literature review
The focus
Part
Evolution of European research
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O avtorju (2018)

Johan Lindeque, PhD, is Senior Research associate at the University of Applied Sciences and Arts Northwestern Switzerland.

Monica Riviere is Assistant Professor of International Business Strategy at ISC Business School Paris. She co-manages the Master of Science -Innovation in European Business.

Gabriele Suder is Professor/Professorial Fellow at The University of Melbourne’s Melbourne Business School, and expert at the EU, UNCTAD, JETRO, and the Australian Government.

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